The buyer's journey has changed drastically over the past decade and it will continue to do so in 2016. Gartner predicts that by 2020, customers will manage 85% of their interaction with the enterprise without interacting with a human.
But do you truly understand your buyer's journey? How are you adapting your 2016 sales and marketing efforts? We've compiled and curated the best of the best insights by Gartner, SiriusDecisions, CEB, and other reputable research firms. In 22 pages, this eBook will: