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The New Role of Sales Enablement

The New Role of Sales Enablement 

Learn how modern Sales Enablement leaders help businesses drive relevant sales conversations and accelerate revenue

In the past 5 years enablement teams have grown from being an extension of HR to now being its own department that is changing the landscape of sales and marketing as we know it.

Research by IDC found that B2B companies’ inability to align sales and marketing teams around the right processes and technologies has cost them upwards of 10% or more of revenue per year, or $100 million for a billion-dollar company. 

After reading this eBook you will understand:

  • The responsibilities of an enablement leader
  • How enablement teams can drive sales conversions
  • The elements that are necessary to become a successful enablement leader