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HireRight: within 6 months, a 20%+ increase in pipeline, $8.9 million in new opportunities and 13 deals won
As Hireright's VP of Sales, Tony Magro and his sales team accelerated sales after completing Sales for Life's Social selling program
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What sales challenges did HireRight face?
"We recognized that buyers were making purchases much differently today. Long gone were the days when buyers would first call a sales executive to learn about your products or services. In the modern day buying journey, we realized buyers began their research on social and professional networks without ever contacting through phone. Our challenge was reaching the right buyers, at the right time."
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What Social Selling tactics did you try?

"We had a few of our inside sales members connecting and engaging on LinkedIn but there was no corporate process or integration with marketing. What we were lacking was a consistent routine and how to align all our departments towards one objective. Additionally we were missing a key piece in the puzzle with little to no inconsistent content marketing strategy."

What steps did you take to solve your challenges?

"At first we were quite unsure the value of Social Selling, we brought Sales for Life to Orange County to present Social Selling best practices with tips and tricks. We really wanted to create a groundswell internally and ensure everyone was on board. After that, we had planned a second presentation with leadership team to benchmark HireRight against other companies."

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How did you find out about Sales for Life?
"I was introduced to Jamie Shanks at the AA-ISP conference as they have done quite a bit of work in the HCM space. After that, we engaged back and forth on Social Selling best practices. We finally made a commitment to seek out a sales program that really tackled the modern day sales challenges."

What made you choose Sales for Life's program?

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"Going into the engagement I was hoping that Sales For Life’s Social Selling curriculum would help my team make better connections with prospects to bolster our pipelines. Certainly Jamie's Social Selling Mastery program accomplished that goal, but that was just the tip of the iceberg. What my sales team and I learned was that no matter how you slice it, sales pros who come out on top are those whose Social Selling skills are exceptional or better than most."
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Tony Magro
Former VP of Sales at HireRight
“Team morale was boosted as the they realized that our company made a direct investment in their professional development.”
What were your big wins with Social Selling?
  • First Month
    120% network growth
  • 6 Months
    $8,900,000 in net-new pipeline
What was most impactful for your business?
"As important as the effect that Sales for Life’s program had on our attainment, the greater effect was on our team's enthusiasm. They loved it. Team morale was boosted as they realized that our company made a direct investment in their professional development. If you are looking for a way to differentiate your company by affecting buyers where they learn, long before they speak to a sales executive, then engage with Sales for Life to help you create an army of 'Brand Ambassadors'."
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Transform your organization to serve today's buyer with digital and social selling

Create buy-in, measure success and scale digital and social selling across your organization with Sales for Life three levels of implementation:

1) Create organizational awareness. Teach people about the changes happening in B2B sales and marketing with insightful keynotes, and actionable digital and social selling workshops.

2) Build a business case. Understand the state of your organization through tailored assessments and audits. Kickstart digital and social selling, get results and build your case for scale with our robust education and enablement platform.

3) Scale your success. Drive accountability, measurement and scale digital and social selling success with an integrated strategy.

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