50% of the sales organization had reported winning a deal (AVG $25,000)
from social selling in 90 days.
Program success was evaluated through Sales for Life’s measurement framework, grounded on the Kirkpatrick Evaluation Model, as the industry best-practice.
While much of social selling enablement is focused strictly on training, Sales for Life’s model is built around knowledge transfer and application. This is ultimately tied to sales results and ROI. It was through this approach that Hu-Friedy was able to correlate actual sales results through application of learning.
Founded in 1908, Hu-Friedy has since become a world leader in dental instrument manufacturing. Today, we take a broader view of the value we offer our customers. We are focused on delivering the highest quality product, service, and community experience in the dental industry in order to help dental professionals perform at their be.
Our 10,000 dental instruments and product solutions are sold in over 100 countries, and we have more than 600 employees representing and growing our brand around the world. Headquartered in Chicago, we have offices and distribution centers in the Italy, Germany, China, and Japan, and a sales force spread over 30 different countries.
“We had a large University order in part due to our social selling approach. I used Vidyard GoVideo in a series of sales messages to help educate the customer.”
Create buy-in, measure success and scale digital and social selling across your organization with Sales for Life three levels of implementation:
1) Create organizational awareness. Teach people about the changes happening in B2B sales and marketing with insightful keynotes, and actionable digital and social selling workshops.
2) Build a business case. Understand the state of your organization through tailored assessments and audits. Kickstart digital and social selling, get results and build your case for scale with our robust education and enablement platform.
3) Scale your success. Drive accountability, measurement and scale digital and social selling success with an integrated strategy.