"As an organization, it has raised every level of salesperson up a notch. It has helped them focus and bring structure to their discussions with customers, to their due dilligence before a sales call and to the entire sales process. We look at pipeline and there are a lot of new opportunities for longer and better conversations that nurture sales within pipeline."
From the New Horizon's team in the UK, Jordan's Social Selling story started when he posted a piece of content on LinkedIn about New Horizons. One of his connections liked the post so he followed up through LinkedIn and asked the prospect if he'd like further information. The prospect responded with interest in their New Horizon's services and they started talking over email with more details. That conversation created a new customer as now he has been through the course and is looking to take more future courses.
Dan is also on the UK team, he has had great success with creating content. His story is based off of LinkedIn Publisher where he regularly writes posts about sales and IT training. He noticed one of his connections engaged with his post so he took the opportunity to reach out to thank him and introduce him to New Horizons' solutions.
"Long-term it's going to be in the fabric of the business, regardless of what you're industry in, Social Selling is a component of selling. So the new definition of selling would include traditional means that many of us have learned over the years but Social Selling will be the leading indicator of if you hire or not. Does the person have background in some type of social asset, Social Selling and Social Selling success? And from there, what other training do they have?"
Create buy-in, measure success and scale digital and social selling across your organization with Sales for Life three levels of implementation:
1) Create organizational awareness. Teach people about the changes happening in B2B sales and marketing with insightful keynotes, and actionable digital and social selling workshops.
2) Build a business case. Understand the state of your organization through tailored assessments and audits. Kickstart digital and social selling, get results and build your case for scale with our robust education and enablement platform.
3) Scale your success. Drive accountability, measurement and scale digital and social selling success with an integrated strategy.