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Social Selling Mastery

Social Selling Mastery

Scaling Up Your Sales And Marketing Machine For The Digital Buyer

Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book, he shows you how to capture the mindshare of business leadership and turn relationships into sales.

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What's It About?

Today's buyers are engaging sales professionals much later in the buying process, but 74 percent of deals go to the sales professional who was first to engage the buyer and provide helpful insight. This book presents a concrete Social Selling curriculum that teaches you everything you need to know in order to leverage the new business environment into top sales figures.

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$30 USD on January 7th, 2019

What's Inside The Book

Creating A Mindset Shift For A Digital Transformation

Chapter 1: Why Do I Need To Change Now, Not Tomorrow?
Chapter 2: Leadership Executive Summary
Chapter 3: How Do I Drive Organizational Buy-In And Accountability?
Chapter 4: The Three Key Leadership Roles: Sales, Marketing, and Sales Operations/Enablement
Chapter 5: Organizational Tools and Metrics for Social Selling Success

Social Selling Mastery For The Sales Professional

Chapter 6: Start Building A Personal Brand
Chapter 7: Develop Buyer-Centric Profiles: LinkedIn, Twitter, and Other Social Platforms
Chapter 8: Find: Socially Surround a Buyerand the Buying Committee
Chapter 9: Educate: Leveraging Content to Shape a Buyer’s Journey
Chapter 10: Engage: Touching “Every Deal, Every Day” with Social Media
Chapter 11: Develop: Scaling Up Your Social Networks
Chapter 12: Create a Social Selling Routine

Building A Lead Factory With Digital Content Marketing

Chapter 13: Why Does Misalignment Exist Between Sales And Marketing?
Chapter 14: What Is The Current State Of Your Lead Factory?Chapter 15: Create High-Quality, High-Quantity Content
Chapter 16: Organize Internal Content For Easy Access By Your Sales Force
Chapter 17: Discover Inbound and Outbound Marketing Hacks To Accelerate Lead Velocity
Chapter 18: Evaluate Your Customer's Journey: Find The Trends and Improve Key Sales Interactions

Scaling Up With Sales Operations And Sales Enablement

Chapter 19: How Do We Mitigate Skill Gaps With Our New Hires?Chapter 20: Ongoing Coaching: How Do We Create A Repeatable Process?
Chapter 21: How Do We Effectively Scale A Social Selling Program Company-Wide?

About The Author, Jamie Shanks
jamie-shanks
Jamie Shanks is one of the world’s leading Social Selling experts. He has personally built Social Selling solutions in nearly every industry, ranging from start-ups to Fortune 500 corporations, such as Xerox, Sprint, Thomson Reuters, ServiceNow, Oracle, and SAS. Before starting his first sales agency, Jamie was the Director of Sales at two SaaS software companies – Captive Channel Corp. and Firmex Inc., building their businesses from infancy to profitability. Sales for Life is now the world’s definitive Social Selling training and coaching company.
Jamie has launched Social Selling for companies such as:
ORACLE
SAS
TIBCO
Servicenow
ca technologies
neustar
THOMSON REUTERS
Sprint
KOFAX
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