162% increase in new outbound opportunities after completion of the program
50% year-over-year growth in Europe 1 year later
A 96% certification
rate in the program
Over 90+ pipeline
43% increase in
LinkedIn SSI Score
5 closed deals
54% of sales professionals
sharing content vs. 11% at the
start of the program
“Initially my European team was most skeptical due to business usage of social media in the EU. Since taking the training we have seen the highest yearly growth rate of all our geographies in Europe.”
The opportunities made by new connections on LinkedIn have allowed that team to make new inroads into accounts where we had no contacts.
Sales for Life was engaged to provide a formalized approach to social selling learning development and training for 26 sales professionals at Virtek Vision International, and 2 sales professionals at their parent company, Gerber Technology.
Program success was evaluated through Sales for Life’s measurement framework, grounded on the Kirkpatrick Evaluation Model, as the industry best-practice.
While much of social selling enablement is focused strictly on training, Sales for Life’s model is built around knowledge transfer and application. This is ultimately tied to sales results and ROI. It was through this approach that Virtek was able to correlate actual sales results through application of learning.
Virtek is the global leader in laser-based projection, vision positioning and inspection solutions, providing exceptional expertise and engineering for manufacturers around the world. Their solutions improve productivity, increase accuracy and optimize quality in aerospace, wind energy, heavy industries, pre-fab construction, gasket and sheet metal fabrication markets.